Proud of being Swiss, we've decided not to pursue a collaboration with prestigeous Central Saint Martins, but to shift out attention towards young Swiss fashion designers instead.
It is all still in the making and definitely that bit more risky. But what's for sure, it will not be another wave of Swiss Kitsch like Moschino's or worse, a repeat of the 90ies etho-design.
We simply seek to uncover passionate Swiss minds who dare stretching into a more discerned, creative direction while not compromising on the design trade's tried and tested fundamentals.
That's an all more genuine match with our brand and exactly what we aim to do with Swiss Cherry.
What's more, in doing we also hope to show another fascette of that little caleidoscope of an alpine nation that isn't always what is seems.
Feel like sharing your take on that upcoming fashion designer? Drop us a line on firstname.lastname@example.org Fruity rewards ahead...